Hvordan bygge din LISTE FOR STORE INNTEKTER av Abid kamran

hvordan du bygger din LISTE FOR STOR PROFITS

1

77

Tips

to

Help

You

Build

Your

List

Disclaimer

This

e-­‐book

has

been

written

to

provide

information

about

Internet

marketing.

Every

effort

has

been

made

to

make

this

ebook

as

complete

and

accurate

as

possible.

However,

there

may

be

mistakes

in

typography

or

content.

Also,

this

e-­‐book

provides

information

on

Internet

marketing

only

up

to

the

publishing

date.

Therefore,

this

ebook

should

be

used

as

a

guide

-­‐

not

as

the

ultimate

source

of

Internet

Marketing

information.

The

purpose

of

this

ebook

is

to

educate.

The

author

and

the

publisher

does

not

warrant

that

the

information

contained

in

this

e-­‐book

is

fully

complete

and

shall

not

be

responsible

for

any

errors

or

omissions.

The

author

and

publisher

shall

have

neither

liability

nor

responsibility

to

any

person

or

entity

with

respect

to

any

loss

or

damage

caused

or

alleged

to

be

caused

directly

or

indirectly

by

this

e-­‐book.

2

77

Tips

to

Help

You

Build

Your

List

How

To

Build

Your

List

For

Big

Profits

Everyone,

or

at

least

every

one

among

us,

knows

just

how

important

it

is

to

build

a

list

of

e-­‐mail

addresses

for

a

good

Internet

marketing.

Now,

many

budding

Internet

marketers

today

make

the

wasteful

mistake

of

overlooking

their

single

most

powerful

tool

–

the

list

of

e-­‐mail

addresses

they

have

compiled.

Think

about

it.

You

already

have

the

e-­‐mail

addresses

of

the

people

who

may

be

interested

in

what

you

have

to

offer.

So

why

not

sell

them

related

stuff

via

those

e-­‐mail

addresses?

They

gave

you

the

consent

to

use

them

for

communication,

after

all.

Of

course,

you

should

know

your

limitations

too,

but

that’s

another

discussion

altogether.

Of

course,

you

don’t

just

come

up

with

a

list

of

e-­‐mail

addresses.

It

takes

time

and

the

consent

of

the

people.

That

is

where

this

book

comes

in.

You

are

holding,

in

a

manner

of

speaking,

the

guidebook

to

a

better

Internet

marketing

business.

This

will

help

you

build

your

list

via

various

techniques,

detailed

across

77

tips.

Well

then,

now

we

can

get

started.

A

lot

of

these

techniques

are

what

you

might

think

of

as

different

tools

in

the

Internet

marketing

toolbox,

but

remember

that

the

tool

is

much

more

effective

if

used

in

a

certain

manner.

Without

further

ado,

let’s

kick

off

with

tip

number

1.

3

77

Tips

to

Help

You

Build

Your

List

Tip

Number

1:

Blogging

is

king.

More

precisely,

regular

blog

posting

is

king.

Starting

a

blog

of

your

own

can

be

easy

or

difficult,

depending

on

how

you

go

about

it.

The

hard

way

would

be

to

start

one

from

scratch

using

good

old

web

page

coding

–

which

is

more

trouble

than

it

is

worth

really.

The

easy

way

is

to

use

some

sort

of

automation

in

the

set-­‐up.

WordPress

is

one

such

tool

of

choice.

It

works

on

plug-­‐ins

and

templates,

so

you

can

create

a

customized

look

without

the

problems

that

go

with

all

the

coding

that

you

would

need

otherwise.

If

you

can

post

a

blog

entry

once

a

day,

then

you

are

doing

well

enough.

That

means

that

you

will

be

generating

leads

and

adding

to

your

list

every

day.

Tip

Number

2:

Stay

relevant.

Whether

you

are

posting

blog

entries

or

sending

e-­‐mails

to

the

addresses

on

your

list,

you

need

to

stay

on

topic

–

that

is,

maintain

focus

on

the

very

thing

that

got

people

interested

in

you

in

the

first

place.

When

you

stray

too

far

from

the

topic

of

interest,

people

will

start

skipping

over

what

you

send

them.

Later

on,

they

will

start

marking

your

messages

as

4

77

Tips

to

Help

You

Build

Your

List

spam,

and

you

can

kiss

their

patronage

goodbye.

It’s

okay

to

make

a

few

side

mentions,

but

overall

you

need

to

stay

on

track.

If

you

do

mention

something

on

the

side,

make

sure

that

it

is

easily

skippable

without

destroying

the

essence

of

the

whole.

Using

proper

paragraphing

can

achieve

this

effect.

Additionally,

inserting

these

extra

bits

in

footer

sections

can

work

too.

Tip

Number

3:

Make

a

proper

squeeze

page.

A

squeeze

page

is

a

simple

straightforward

web

page

built

with

the

intention

of

getting

the

visitors

to

give

you

their

e-­‐mail

addresses

(an

action

known

as

“opt-­‐in”).

Remember

that

the

squeeze

page

is

not

a

page

for

selling

your

products.

What

a

squeeze

page

does

is

“squeezing”

the

e-­‐mail

addresses,

and

not

money,

out

of

visitors.

Therefore,

you

can

save

the

actual

links

to

sales

and

purchases

for

later.

All

you

need

to

put

into

a

squeeze

page

is

the

premise

of

your

service,

and

a

little

bit

of

pre-­‐selling.

Think

of

it

as

posting

the

headlines

and

first

few

lines

of

the

newspaper.

Tip

Number

4:

Skip

the

video

on

squeeze

pages,

or

people

will

skip

over

you.

5

77

Tips

to

Help

You

Build

Your

List

Why

is

this

so,

you

ask?

Isn’t

video

a

good

way

of

generating

leads

and

convincing

visitors?

Well,

yes,

but

think

about

where

you

put

it!

The

fact

is

that

most

people

who

visit

your

squeeze

page

and

opt-­‐in

are

the

impulsive

type.

That

also

means

that

they

are

not

exactly

patient.

Even

with

high-­‐speed

broadband

that

is

available

nowadays,

people

still

do

not

like

waiting

for

anything

to

load

if

they

are

not

sure

they

want

it.

By

keeping

your

squeeze

pages

free

of

videos,

you

will

allow

it

to

load

quickly

and

cleanly.

Your

visitors

can

get

to

read

the

salient

points

right

away,

and

they

will

opt

in

while

their

attentions

are

aflame.

Tip

Number

5:

No

heavyweight

effects

on

your

squeeze

page

In

addition

to

keeping

videos

away

from

your

squeeze

page,

you

should

also

avoid

media

that

consume

high

bandwidths.

Sounds

and

music

are

definitely

out,

since

they

will

hold

up

the

loading

process.

Make

sure

to

trim

and

compress

images

that

you

use

on

your

page.

Don’t

bother

with

flashy

Flash

effects.

In

any

case,

smarter

users

do

block

media

from

untrusted

sources,

so

your

special

effects

are

simply

left

out.

As

such,

you

should

just

stick

to

text

and

graphics,

so

you

do

not

lose

any

impact.

6

77

Tips

to

Help

You

Build

Your

List

Tip

Number

6:

Use

video

in

your

posts!

YouTube

has

made

publishing

videos

of

yourself

a

breeze,

and

it

is

free.

This

means

you

can

get

a

stronger

connection

with

your

audience

without

paying

an

additional

cent!

Adding

videos

to

blog

posts

makes

them

more

capable

of

making

an

impact,

especially

if

you

have

some

good

looks.

Some

people

prefer

to

read,

others

like

to

watch

and

listen.

By

including

a

video

in

your

well-­‐written

blog

posts,

you

can

generate

leads

from

several

types

of

people.

Make

sure

to

make

yourself

presentable

before

going

on-­‐cam.

Tip

Number

7:

Video

responses

are

cool

Another

application

of

videos

in

marketing

blogs

is

as

a

means

of

responding

to

the

most

important

questions.

It

makes

your

followers

think

that

you

really

do

care

about

what

they

think

and

ask

–

and

you

do,

considering

the

effort

you

took

to

post

videos

for

them.

Picking

out

the

questions

that

matter

most

is

the

tricky

part.

It

is

unlikely

that

you

will

be

able

to

answer

all

the

questions

when

your

following

grows

beyond

a

certain

point.

Additionally,

you

should

discuss

only

questions

related

to

the

main

topic,

and

relegate

questions

regarding

problems

about

site

features

(like

glitches)

to

text

responses.

7

77

Tips

to

Help

You

Build

Your

List

Another

way

that

this

could

work

in

your

favor

is

that

your

responses

generate

traffic

and

boost

your

popularity.

Then,

people

who

aren’t

following

you

will

check

out

the

videos,

and

if

they

like

what

they

see,

they’ll

check

out

your

other

videos,

and

it

snowballs

from

there.

Tip

Number

8:

RSS

is

your

BFF

RSS

is

usually

expanded

as

“Really

Simple

Syndication”

and

it

really

is

simple.

The

idea

of

using

RSS

is

that

it

can

publish

your

media

to

any

RSS

reader

“tuned

in”

to

your

feed.

That

means

that

when

you

post

something,

whether

it

is

a

text

blog

entry,

a

video,

or

an

audio

podcast,

then

those

who

chose

to

receive

RSS

data

from

you

will

get

an

update

on

their

RSS

readers.

It’s

like

they

get

a

personal

notification

every

time

you

put

something

up

online.

Tip

Number

9:

You

can

substitute

audio

for

video

Speaking

of

podcasts,

audio

is

a

viable

substitute.

If

you

are

not

quite

confident

about

your

looks,

or

want

to

keep

your

online

footprint

as

small

as

you

can,

then

going

with

audio

instead

of

video

may

be

the

solution.

It

helps

to

have

a

good

voice,

but

the

most

important

advantage

of

audio

over

video

is

that

it

consumes

less

space

and

can

therefore

be

downloaded

more

quickly.

There

are

some

things

that

you

can’t

do

with

audio,

but

it

does

have

many

of

the

communication

capabilities

of

video.

8

77

Tips

to

Help

You

Build

Your

List

Tip

Number

10:

SEO

is

FTW

SEO

stands

for

“Search

Engine

Optimization”,

a

set

of

ideas

and

procedures

meant

to

shape

search

engine

traffic

to

your

benefit

as

an

Internet

marketer.

In

theory,

you

will

fix

your

webpages

in

such

a

way

that

search

engines

(like

Google

and

Yahoo!)

will

favor

your

site

and

feature

it

higher

among

results

for

relevant

searches.

In

practice

though,

SEO

is

pretty

complex,

and

will

have

to

be

discussed

elsewhere.

It

is

also

constantly

changing,

so

keeping

up

is

pretty

tough,

but

the

payoff

is

well

worth

the

trouble.

Tip

Number

11:

Stay

human,

get

human

attention

Inasmuch

as

you

are

running

or

starting

up

an

Internet

marketing

business,

you

need

to

remember

that

people

are

not

leads;

they

are

people.

If

you

do

not

approach

them

with

the

intention

of

helping

them,

they

will

not

be

likely

to

bother

noticing

you.

Remember

that

you

are

dealing

with

human

beings.

Be

fair,

be

helpful,

and

be

human.

It

will

be

that

much

better

for

you

and

for

everyone

in

the

end.

Helping

does

not

mean

that

it

has

to

be

free,

but

the

fact

remains

that

you

are

offering

something

that

can

make

life

easier

for

your

audience.

9

77

Tips

to

Help

You

Build

Your

List

Tip

Number

12:

Freebies,

freebies!

Everybody

loves

free

stuff,

as

long

as

you’re

not

pushy

about

it

–

then

it

becomes

suspicious.

Whatever

type

of

business

you

have,

it

pays

to

give

some

stuff

or

services

away.

Whether

it

is

a

regular

freebie

or

a

periodic

blowout,

there

must

be

something

you

can

give

away

to

people.

Many

marketers

give

away

free

stuff

when

people

sign

up.

At

times,

there

are

also

free

items

or

samples

with

no

obligation

to

register.

Tempting

visitors

by

giving

them

a

taste

is

as

old

a

marketing

strategy

as

marketing

itself.

If

the

visitors

are

suitably

impressed,

then

you

can

be

quite

sure

that

they

will

opt

into

your

list.

Tip

Number

13:

Tag

team!

One

way

to

get

a

leg

up

in

Internet

marketing

is

to

give

a

hand

to

other

marketers.

It

makes

sense,

as

long

as

you

both

keep

your

respective

ends

of

the

bargain.

There

are

many

ways

to

apply

this

cooperative

principle,

and

we

will

discuss

them

across

several

tips.

The

first

would

be

to

feature

links

to

each

other’s

webpages

under

a

“related

info”

or

similar

section

on

your

homepage.

If

you

do

not

deal

in

the

same

type

of

product

or

service,

then

the

section

can

be

labeled

something

like

“Friends”,

“Partners”,

or

“Other

Cool

Stuff”.

10

77

Tips

to

Help

You

Build

Your

List

Tip

Number

14:

Tag

team

tactic:

follow-­up!

This

is

an

interesting

tactic

when

it

comes

to

making

sales.

For

example,

you

finish

a

transaction

with

a

customer.

At

the

receipt

page,

you

insert

an

offer

for

a

friendly

competitors’

product

or

service.

If

you

do

make

a

sale,

you

can

get

a

commission

from

your

competitor,

and

he

can

do

the

same

for

you.

It

generates

leads

both

ways!

The

best

part

is

that

you

do

not

even

have

to

be

offering

the

same

type

of

goods

or

services!

Tip

Number

15:

Tag

team

tactic:

big

blowout!

Small

giveaways

do

create

buzz,

but

not

as

much

as

big

blowouts,

right?

Well,

you

can

team

up

with

other

Internet

marketers

to

organize

some

sort

of

event

with

free

giveaways,

whether

online

or

in

meatspace

(the

“real”

world).

It

creates

buzz

for

all

of

your

marketing

businesses,

plus

it

has

a

bigger

profile

and

presence.

This

produces

leads

in

many

ways,

and

also

helps

you

make

friends

and

partners.

Tip

Number

16:

Tag

team

tactic:

sponsor!

Sponsoring

local

bands,

sports

teams,

or

other

such

public

entities

is

a

great

way

of

boosting

your

presence,

but

it

can

be

a

bit

tough

to

come

up

with

some

reasonable

amount.

Teaming

up

with

other

interested

Internet

marketers

can

11

77

Tips

to

Help

You

Build

Your

List

make

it

easier

for

all

of

you

to

get

the

word

out

without

paying

through

the

nose.

Tip

Number

17:

Facebook,

MySpace,

and

other

page-­based

social

networks

work

These

social

networking

services

are

great

because

you

can

do

a

lot

of

different

things

on

them.

Still,

if

the

point

is

to

build

up

your

list,

you

have

to

remember

to

make

it

interesting,

especially

towards

the

target

audience.

Don’t

just

add

people

willy-­‐nilly.

Pick

out

the

ones

with

interests

related

to

what

you

have

to

offer,

and

build

a

network

on

the

people

who

are

interested.

It

is

much

more

efficient

and

synergistic

in

some

ways.

Tip

Number

18:

Microblogging

services

like

Twitter,

Plurk,

et

cetera

The

micro

format

is

actually

pretty

useful.

In

fact,

if

you

sue

it

right,

you

can

use

this

to

get

some

real-­‐time

leverage

for

your

business.

You

can

use

the

framework

to

drive

people

to

your

squeeze

page,

or

use

it

to

make

announcements

of

new

blog

posts.

Of

course,

at

its

core

you

can

use

it

to

meet

new

people

who

are

interested

in

the

goods

or

services

that

you

can

offer.

12

77

Tips

to

Help

You

Build

Your

List

Tip

Number

19:

Article

marketing

articulates

your

page

and

the

casual

readers

Writing

articles

and

submitting

them

to

various

sites

across

the

Web

can

make

a

big

positive

impact

on

your

business.

In

fact,

you

can

use

these

articles

to

entice

people

who

may

have

had

only

a

passing

interest

in

what

you

have

to

offer.

Of

course,

it

is

important

to

have

decent

writing

skills.

It

is

not

just

about

spelling

and

grammar.

You

also

have

to

have

a

way

with

words

that

either

overrides

reason

or

steers

it

towards

your

direction.

In

other

words,

your

charisma

in

writing

is

an

essential

element

for

this

tactic.

Tip

Number

20:

Forums

can

enclose,

stimulate,

and

multiply

your

followers

Internet

forums

are

great

because

people

can

converse

(not

in

real-­‐time)

by

means

of

posted

messages.

That

means

other

people

can

read

what’s

been

going

on

and

make

their

own

comments.

You

can

join

forums

and

dive

into

related

threads

or

start

new

topics.

Better

yet,

you

can

start

up

your

own

forum!

It

doesn’t

take

much

–

just

a

Web

host

and

an

automated

forum

website

builder.

13

77

Tips

to

Help

You

Build

Your

List

Forums

are

not

just

for

discussing

matters

with

members.

They

also

make

great

places

to

meet

people,

and

more

importantly,

meet

people

who

are

already

interested

in

the

raison

d’etre

of

the

forum.

Tip

Number

21:

Joint

ventures

in

lead

generation?

You

bet!

Joining

forces

may

be

quite

common

in

Internet

marketing

activities,

but

it

is

not

so

in

lead

generation.

This

is

a

shame,

since

it

can

work

very

well

for

lead

generation!

For

example,

you

have

a

list

of

people

that

you

e-­‐mail

regularly

and

they

have

not

bought

anything

from

you.

Why

not

try

selling

them

another

marketer’s

products

or

services?

You

can

generate

leads

for

your

ally

and

they

can

do

the

same

for

you.

It

can

generate

traffic

both

ways,

which

makes

it

all

good

in

the

end.

Tip

Number

22:

Ning.com

is

a

major

social

networking

system

Though

it

may

not

have

as

large

a

following

as

the

near-­‐legendary

Facebook,

Ning

is

great

because

it

provides

the

framework

to

start

up

social

networking

pages

on

any

topic

of

interest.

14

77

Tips

to

Help

You

Build

Your

List

The

idea

is

to

set

up

the

network

and

the

premise,

and

watch

as

people

join

and

get

each

other

fired

up

by

talking

about

the

topic

of

interest.

You’re

likely

to

get

a

group

of

like-­‐minded

people

with

this

tactic.

Tip

Number

23:

Traffic

Geyser

builds

up

your

steam

Traffic

Geyser

is

a

piece

of

software

that

links

in

with

the

video

component

of

your

enterprise.

After

recording

a

video,

you

need

to

upload

it

into

a

video

hosting

service

like

YouTube,

otherwise

it

just

sits

on

your

hard

drive

doing

nothing.

Uploading

to

one

or

two

such

sites

is

easy

enough.

What

about

if

you

have

a

half-­‐dozen

or

more

video

sites

to

upload

to?

That’s

where

Traffic

Geyser

comes

in.

It

can

upload

your

video

to

various

video

hosting

websites

across

the

Web

automatically.

That

means

spending

less

time

waiting

for

uploads

to

finish

so

you

can

upload

the

next

one.

Moreover,

it

also

works

with

non-­‐video

content,

such

as

articles,

blog

posts,

and

more.

Tip

Number

24:

Pay-­per-­click

advertising

means

better

opt-­in

conversion

PPC

or

pay-­‐per-­‐click

advertising

gets

your

ad

out

across

the

Web,

which

are

displayed

on

appropriate

Web

pages.

An

interesting

PPC

ad

can

get

people

to

click

it

and

get

redirected

to

your

squeeze

page,

opt-­‐in

page,

or

any

other

page

that

you

link

it

to.

15

77

Tips

to

Help

You

Build

Your

List

The

best

part

is

that

people

will

only

click

on

your

ad

if

they

see

something

that

interests

them.

By

reaching

your

chosen

page

via

these

ads,

they

basically

qualify

themselves

as

persons

interested

in

the

item

on

offer.

Tip

Number

25:

BuddyPress!

You

might

not

heard

of

this

little

WordPress

plug-­‐in

before,

but

it

is

incredibly

powerful.

It

actually

helps

you

set

up

a

social

network

on

your

own

Webpage

running

on

WordPress!

Just

add

the

plug-­‐in

to

your

local

instance

of

WordPress,

and

with

a

few

clicks

and

tweaks

you

have

yourself

a

functional

social

networking

system!

Tip

Number

26:

SocialGO

It

is

another

social

networking

system,

and

is

a

direct

competitor

of

Ning.

This

is

also

a

good

choice

for

setting

up

social

networks

under

your

thumb,

so

check

it

out

and

think

about

how

you

can

use

it

to

your

own

benefit.

Tip

Number

27:

Press

releases

aren’t

just

for

big

companies

or

for

celebrities

16

77

Tips

to

Help

You

Build

Your

List

In

fact,

you,

the

Internet

marketer,

can

make

great

use

of

it.

Whenever

you

are

putting

out

a

new

product

or

service,

or

announcing

some

modification

to

pricing

or

limited-­‐time

offers,

a

press

release

can

get

you

heard

and

noticed.

There

are

several

ways

to

achieve

this,

and

they

generate

a

whole

lot

of

back

links

to

your

page.

One

way

it

to

convert

an

article

into

a

press

release,

stick

in

your

squeeze

page

URL,

and

publish.

Tip

Number

28:

Tell

a

Friend!

Tell

a

friend

–

or

get

your

visitors

to

tell

their

friends!

You

can

get

your

visitors

to

tell

their

friends

and

share

what

you

have

to

offer

by

adding

a

tell-­‐a-­‐friend

form

in

various

strategic

locations

on

your

pages.

Say

right

after

confirming

opt-­‐in

or

purchases,

or

always

close

at

hand

on

the

sidebar.

Of

course,

if

you

insert

it

so

that

it

appears

automatically,

make

sure

that

your

visitors

are

allowed

to

skip

it.

No

one

likes

being

forced

to

do

anything,

after

all.

Tip

Number

29:

Sell

on

eBay.

Even

if

what

you

are

offering

is

really

cheap

or

even

free,

eBay

makes

a

great

launching

point

for

sales

and

giveaways.

It

has

all

the

essential

framework

17

77

Tips

to

Help

You

Build

Your

List

components

in

place,

so

all

you

have

to

do

is

register

and

put

your

item

up

“for

sale”.

Whether

it

is

a

digital

product

or

a

material

object,

you

can

sell

it

here.

Tip

Number

30:

Amazon.com

works

just

like

eBay,

but

with

a

focus

towards

books

–

digital

or

material

It

can

be

a

digital

book,

a

white

paper,

or

even

an

audio

book.

In

addition

to

that,

you

can

produce

material

in

Kindle-­‐compatible

formats.

Since

the

Kindle

is

getting

good

buzz

and

represents

a

rising

trend,

you

can

make

a

killing

with

this

method.

Tip

Number

31:

“Customer

squeeze”

In

essence

this

is

a

combination

of

selling

a

product

and

getting

the

customer

to

opt-­‐in,

all

in

one

go.

The

act

of

purchasing

becomes

the

act

of

opting

in

too!

Just

make

sure

that

you

explicitly

state

what

the

process

involves,

since

not

everyone

will

be

pleased

by

the

automatic

pt-­‐in.

Tip

Number

32:

E-­zine

advertising

is

easy

advertising

E-­‐zines

are

regular

digital

magazine

publications,

and

they

make

for

good

places

to

put

your

ads.

Of

course,

the

target

audience

of

the

magazine

should

dovetail

reasonably

with

your

target

demographic,

otherwise

it

is

just

a

waste

of

time

and

money.

18

77

Tips

to

Help

You

Build

Your

List

One

good

thing

about

this

is

that

if

you

can

find

an

e-­‐zine

that

works

well

with

your

offered

goods

or

services,

people

who

subscribe

to

the

e-­‐zine

will

have

qualified

themselves

as

people

who

are

interested

in

what

you

have.

Tip

Number

33:

Digital

classified

ads

Similar

in

concept

to

e-­‐zine

advertising,

the

idea

is

to

post

your

ad

and

have

someone

publish

it

for

you.

The

primary

downside

is

that

your

ad

can

“get

lost”

amongst

the

many

types

of

ads,

some

of

which

will

be

competing

directly

with

yours.

Still,

digital

classified

ads

are

reasonably

cheap

and

pretty

easy.

Just

search

for

“digital

classified

ads”

and

your

favorite

search

engine

will

pull

up

at

least

a

couple

of

services

for

you.

Tip

Number

34:

Printed

classified

ads.

A

good

old

standby,

printed

ads

in

newspapers

and

the

like

may

seem

old-­‐

fashioned,

but

it

does

work

well

enough.

It

all

depends

on

your

target

audience.

Tip

Number

35:

Banner

ads

Banner

ads

are

great

because

they

can

get

your

ads

on

a

variety

of

websites

and

webpages

which

bear

some

relation

to

your

field

of

interest.

Different

19

77

Tips

to

Help

You

Build

Your

List

advertisers

feature

different

prices

and

scopes,

so

it

pays

to

do

some

of

your

own

research

and

fine-­‐tune

your

choice

for

banner

advertising.

Tip

Number

36:

Advertising

on

foot!

If

you

think

posting

ads

in

the

newspaper

is

old-­‐fashioned,

then

this

one

is

even

more

old-­‐fashioned.

In

fact,

it’s

so

old-­‐fashioned,

it’s

now

novel

again,

just

like

how

“retro”

seems

to

become

fashionable

every

few

decades.

The

idea

here

is

to

post

print

ads

in

various

locations,

such

as

public

bulletin

boards

and

the

like.

Some

coffee

shops

and

similar

establishments

have

something

like

a

public

bulletin

board,

so

they

could

be

good

places

to

start.

Remember

to

post

your

ads

only

where

you

are

allowed!

There’s

little

point

in

posting

if

they’ll

only

get

torn

down

in

short

order.

Of

course,

you

should

talk

to

people