Hvordan få oppmerksomheten din målgruppe ved 8020 Center

whenit kommer tocreating acontrollable andpre-forutsigbare flowof newclients, havinga greatprod-

uctis notenough.Sure, agreatproduct andgreatservicewill helpwith wordof munnen (WOM) marketing.Howev- eh, WOM isneither kontrollerbar norpredictable.

Andwhilst mottar ny virksomhet fra unsolicitedre- ferralsis likeanunexpectedlydelightfulcream syne kake, det er alsorandom og uforutsigbar, og de er notchar-acteristics onwhich en bedrift kan sustainsignificantgrowth.

Tocreatecontrollableandpredictablegrowth youMUSTsystemize dine marketingefforts.

Thatmeansgettingyourmessage outthroughmultiplemediums, naturen ofwhich vil variere avhengig ona wholerange offactorsincludingthe typeofproduct /serviceyou tilbudet, yourregionalfocus, yourIdealClientProfile, din budgetand snart.

imidlertid å ha gotyour melding outsystematicallythroughmultiplemediums youmay stillnot succeedin ei-

therseizing theattentionof yourtargetmarket orconvert-ing theminto payingclients.

thereason er enkel og feilen er litteredacrossevery markedsføring medium tenke -TV, radio, avis, magasiner, Yellow , brosjyrer, plakater, emailcampaignswebsitesand toa lesserextentdirectmail

Themistake isthis:.. afailure tocreate amessagethat cutsthrough theclutteredbombardmentofmarketingmessagesthat yourIdealClient issubjectedto -anexponentiallyhigh- ernumber ofmarketingmessagesevery år

Withthat slags machinegunning av messagesit s nowonder thatour kunder og prospekter ikke er merke, la alonereading, yourmarketingmessages.

RecentlyI heldan onlineeventcalled "Ten'MillionDollar'MarketingSecrets".

Init Italkedabout " Fet


Promise

"og Ibelievethat thisconceptholds thekey tograbbingyourprospect'satten- tionandelicitingan enquiryfrom them.Whathappensafter thatis overto thequality ofyour salesprocesses, productsandservice.

butfor anestimated 90% pluss av business thehardestpart ofgaining newclients issimplygetting theval- uepropositionin frontof themso thebusinesscan "strutits stuff"

isthat trueof du gjøre youget thedeal andmake thesaleperhaps 50 -.? 70% av tiden som youpresent din verdi

propositionto aclient Perhapsit sin only25 -50% ofthe timebutneverthelessit stilladds opp til dette:? liksom youneed tofigure outhow toget yourIdealClients'attentionin theface ofwhat isnow Bothan onlineand offlinestorm ofmarket- ingmessages

. Myidea aboutthe powerof Fet


Promise


isthis: be-gin ved å undersøke whatit er dine IdealClients virkelig, virkelig, dypt ønske og /orwhat de reallytruly, dypt wantto unngå

Inthe sammenheng med yourIdeal Client'sexperience ofyourindustry, askyourselfthesequestions:.?

  • Det som virkelig irriterer dem Anmeldelser

  • Hva dypt frustrerer dem?

  • Hva gjør de virkelig hater å måtte gjøre?

  • Hva gjør de hater å måtte oppleve?


  • Hvis de hadde en tryllestav, hva ville de ønsker for

  • Og den mektigste av dem alle:? hvilken følelse de ønsker å føle


    Onceyou havethe svar på thisquestion deretter youhave therawingredientsforcreatingyour Fet


    Promise

    .

    For

    eksempel

    . Tom Monaghanbought asecond handpizza storein 1960 og i 1967 lanserte han thefranchiseinto amarketplace thatincludedover 200otherfranchisedhomedeliverypizzaofferings.That'smassivecompetitionnot onlyto getpizza intothe mouthsof IdealClients whowere bortskjemt forchoice og var notoriouspriceshoppersbut alsocompetition fornewfranchisees

    Howeverthey wentfrom almostzero markedsandel tothe secondlargesthomedeliverypizzabusiness inthe worldand theirsuccess isdue inpart, Ibelieve, tothecreation oftheir Fet


    Promise

    .

    Ican stillvividlyrecall homedeliverypizzabefore Dom-Inos invaderte vår country.At tiden min kone og Iboth workedfull klokkeslettog wehad threeto fivekids ATHOME (de økte onfoster kidsand whowas movingout ormovingback) andso Sundaynight wasoften pizzanight.

    Soaround fivein theafternoonwe'dstartthinkingaboutdinner andnaturallythe kidswanted someform offast food.We didn'tlive nearany outletsand itwas easyjust topick upthe phoneand getsome pizzain.

    Sowe'd takethe ordersfrom ourexcitedkids andone ofthe olderones wouldfeverishly plassere phoneorder andthen den waitbegan.


    Typicallywe'd være toldto forvente pizza i around30 minutesso på aroundthe 50 minutter vi vil kalle againand betold thatthe pizzawas onits waywhich wasalmostalways alie andso withme gettingscratchyand thekid'sblood sugarlevelsdroppingand fightsbreakingout allover we'dcall backanothercouple oftimes, startthumpingthe tableand pizza ville ankomme ... flaccidand lunken;. definitelynot freshor varmt

    Soif youread theabovementionedquestionsit sin nothard tofigure outwhy Dominoswere soextraordinarilysuccess-ful with“Delivered


    hot


    and


    fresh


    in


    30


    minutes


    or


    you


    don’t


    pay

    ”.

    Didyou noticehow theyguaranteedtheir BoldPromise? At makesitsignificantlymorepowerfuland it'san areawhere mostbusinessowners wimpout på.

    Soif creatinga Fet


    Promise


    er suchaneffectivestrategy, hvordan comeeveryone isnot usingit? Fairquestion, men per-haps themoreimportantquestion iswhy aren'tYOU usingit?

    Wellforstartersyou mayhave onlyjust readabout itex- pressedin thisway.

    Butnow thatyou'reaware ofit, thereis stillgoing tobe aseries ofobstaclesfor youto overcomeprior tocreating, im-plementingand thenprofitingfrom yourown Fet


    Prom-


    ise

    .



    Hereare severalof theobstaclesin roughorder ofthe se-kvens inwhich youwill facethem:

    1. Hindring # 1 Bilde: Ta deg tid til å fullføre an- swers på spørsmålene jeg har nevnt ovenfor, og deretter sammenbakt